What successful strategies are/should be used to market the apple watch at this stage of its plc?9/23/2023 Thus it is the process through which companies establish and sustain mutually beneficial long term relationship between the organization and its customers. Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit” (Kotler, 2000). Marketing is the process through which companies create, communicate and deliver value to actual and potential customers in order to increase revenues (Stanton, Etzel and Walker, 2007).
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